
The second season of the NBA is currently in full swing. Every playoff game means so much in a seven game series that coaches are willing to dig deep in their bag of tricks to get their players primed. The latest example of this practice is from the head coach of the Denver Nuggets, George Karl.
Already down 1-0 to the Los Angeles Lakers, Karl knew the team needed a little kick to up the intensity and aggressiveness for game two. Before the second game he showed his team video segments from mixed martial arts. Watching pure, unadulterated fury is not normally expected in preparation for a basketball game. It almost worked. For three quarters the Nuggets kept the game close until the the Lakers proved to be too much in the fourth quarter. And it never hurts to have Kobe Bryant drop 49 points.
The reasons for the loss are numerous: Bryant hit unbelievable shots, the game was played in Los Angeles, etc. However, Karl must be applauded for taking a chance in his communication with the team. The take-away message before the game was aggressiveness. The expected course of action would be just to say it. He, instead, violated expectations by showing a video. This brings up a major point of communication. If you want your message to be completely heard then you must violate the expectations of the audience.
Any time you depart from normal behavior you give your team unexpected actions. People pay more attention to new things than the usual. Karl did not have a history of showing fighting videos before games so the message was clearly communicated and all the players understood what was desired.
Unfortunately, the Nuggets lost game two and now face an almost impossible task in trying to win the series down two games to none. They can overcome and win but the mindset needs to be shifted. It will definitely help playing at home but they must win the third game.
The fighting video resonated with the players. The players knew what was expected of them and Karl showed he could send a message to his team. It is clear the team respected Karl for taking the chance and switching things up but the medium is always the message. Fighting is an individual sport and the Nuggets in game two played a largely individual game. The message of the video was individual aggressiveness and that is exactly what the Denver players showed.
If you want the team to be aggressive then you must plant the seed of a group dynamic being aggressive. Perhaps showing a battle scene from Braveheart would set the tone of unity and overcoming adversity. After all, in game two the Nuggets got 12 assists versus their season average of 24. The result of aggressiveness as individuals.